India TV launches India TV Speed News Channel in HD, transforming the news landscape

India TV, a news broadcasting pioneer, is happy to announce the debut of India TV Speed News, the country's first 24-hour rapid news channel in HD, created exclusively for the linear audience.

This ground-breaking project intends to meet the growing demand for rapid, concise, and compelling news updates, marking an important milestone in the Indian news sector. India TV Speed News serves a rapidly rising and engaged audience, with over 65% of Hindi news viewers preferring fast news formats and more than 30% tuning in numerous times per day, demonstrating the growing appetite for brief, powerful news content.

Furthermore, during the last three years, HD households in India have increased by 35%, indicating a growing demand for high-definition and rich content. This transition is especially obvious in the NCCS A section, which currently accounts for 42% of HD viewership. Additionally, 78% of HD viewers are between the ages of 15 and 50, demonstrating the attraction of HD programming to a younger, more affluent audience that values high-quality, engaging material.

"With the launch of India TV Speed News Channel in HD, we are setting a new benchmark in the news broadcasting industry by delivering the fastest, most reliable news in a format that meets the needs of our modern audience," said Ms. Ritu Dhawan, Managing Director of India TV. Our goal is to provide accurate and timely information while adhering to the strictest standards of journalism ethics."

HD networks mostly cater to middle-class to upper-class viewers between the ages of 25 and 45, who value excellent, aesthetically pleasing programming during prime time. Lifestyle-related information is highly valued by this audience. Interestingly, the HD audience and the Connected TV (CTV) audience resonate strongly since both want high-end, convenient, and high-quality viewing experiences.

With its dramatic news delivered in brief, to-the-point pieces, India TV Speed News aims to wow with its superior graphics and uncluttered presentation. The station deliberately concentrates its wide coverage of national and international news during prime-time hours to optimize its audience and influence. India TV Speed News wants to give its discriminating audience the best possible watching experience as HD viewership keeps rising.

With 1.1 million average monthly aggregate viewers, 6.8 million average monthly watch minutes, and an average watch length of 13 minutes per viewer, India TV Speed News now has a remarkable following on the CTV platform.

India TV Speed News is well-positioned to maintain its position as the country's top provider of quick news with the debut of this 24-hour fast news channel. Popular segments including Speed 50, Speed 100, Duniya 20, Mausam 20, Sports 20, and Headlines are among the channel's content selection, which guarantees that viewers keep up to date on the latest news in a manner that fits their hectic schedules.