Netflix Is Moving Subscribers Towards New Tiers as the Basic Plan Ends

Netflix is proceeding with its intention to gradually remove its most affordable, ad-free basic tier for current members in some areas. Many social media posts—including ones on Reddit—indicate that Netflix is asking certain customers of its basic plan to choose a new plan in order to keep their memberships active. The majority of individuals who seem to be receiving these messages are from Canada or the UK, according to Reddit threads. This is consistent with Netflix's previous declaration that the basic tier will be phased out in these territories in the upcoming quarter. The Basic plan has been withdrawn, according to Netflix's price website for Canada and the UK, and users can "change your plan at any time."

For new or returning users in the US, Canada, and the UK, Netflix terminated its basic plan last year. The business hasn't said when it would start to phase out the basic plan for current US customers, though. Current US customers will be impacted by this upcoming change, so they should stay tuned for further information.

This action is a component of Netflix's larger plan to simplify its membership options and encourage more people to switch to its premium and ad-supported tiers. Netflix wants to increase income and provide customers more value with its upgraded tiers, so it is gradually discontinuing the basic subscription.