Aaj Tak Gears Up for Union Budget 2025 with 'Ghatega Toh Bachega'

Aaj Tak, the Hindi-language news channel, launched a new campaign, Ghatega Toh Bachega, which leveraged moment marketing in order to join the bandwagon of public opinion before the Union Budget 2025. It plays on the team of Ek hai toh safe hai, batenge toh katenge, which is a slogan popularized by the BJP lately in political discourse.

Aaj Tak has turned this idea into an ad campaign, developing imagery that celebrates reduction as an easy way to reduce weight for a healthier life or less pollution for a cleaner atmosphere. Tagged with Ghatega Toh Bachega, it weaves all this together with other themes of reducing taxes, lowering GST, and cutting commodity prices.

The campaign lays the foundation for Aaj Tak's detailed coverage of the Union Budget 2025. As Finance Minister Nirmala Sitharaman prepares to present the budget on February 1, key discussions will focus on allocations for major ministries and economic policies to drive GDP growth. Meanwhile, the public awaits relief through lower income tax rates, reduced GST on essentials, and measures to ease household financial burdens. Aaj Tak, via this initiative, hopes to move the fiscal policies debate into mainstream conversations and practical realities.

With the budget announcement approaching, Aaj Tak is all set to offer in-depth analyses, expert insights, and real-time updates, guaranteeing thorough coverage of the financial roadmap for the year ahead.