Airtel Digital TV and Glance Collaborate to Bring in Glance TV

Glance TV, a feature that turns inactive, ambient TV screens into AI-powered smart surfaces, was introduced by consumer technology startup Glance. With Airtel as its first partner, the platform opens in India, enabling users to watch Glance TV on Airtel Xstream devices running Android TV OS. Even when not in use, it keeps screens alive with customized entertainment and updates by delivering live, personalized, real-time content to connected TVs.

With an average of 200 minutes per day spread across three sessions, Glance TV has been available on more than one million Airtel Xstream devices. By June 2025, it hopes to have four million devices in India, and it intends to enter other markets. It offers live information in a variety of categories, including technology, business, finance, sports, entertainment, news, and cars. You can get it in English.

Glance TV's live updates are one of its advantages; they give sports fans access to real-time scores, thorough scorecards, and precise data. A weather widget that offers all the necessary information to assist with day planning is also available to users. When combined, these capabilities make Glance TV a one-stop shop for pertinent and up-to-date information.

"Customers are increasingly moving away from traditional entertainment in search of platforms that offer more value," stated Siddharth Sharma, CEO of Bharti Airtel's Airtel Digital TV. By providing interactive features that allow users to access cutting-edge AI technology straight through their TVs, our strategic cooperation with Glance will improve the customer experience. We hope our consumers take full advantage of this improved experience, and we are thrilled to offer it to them."

"Glance TV represents a revolutionary step in redefining televisions as intelligent, AI-powered platforms that go beyond traditional media consumption," stated Piyush Shah, president and COO of Glance and co-founder of InMobi.

By seamlessly fusing information and interaction, it transforms TVs from simple entertainment devices into dynamic platforms that inspire, engage, and connect users. Glance TV reinvents what watching television is all about. He went on to say, "Our partnership with Airtel is instrumental in scaling this vision, combining their robust ecosystem with our cutting-edge AI technology to unlock new possibilities for television."