Itel Partners with DViO Digital for Social Media Mandate in India

DViO Digital will be handling the comprehensive social media mandate across the country of Itel-a leading tech brand in India. DViO Digital shall handle the social media strategy for itel's Mobile and Smart Gadgets portfolio, looking to enhance and expand the brand's digital footprint and online engagement throughout India.

Speaking about the partnership, itel spokesperson stated, “At itel, we are dedicated to making innovative technology accessible to all. Our collaboration with DViO Digital is a step forward in amplifying the reach of our diverse range of mobile and smart gadgets portfolio, especially in India’s heartland. Together, we aim to create digital experiences that resonate with our audience in a meaningful way.”

Sowmya Iyer, founder and CEO of DViO Digital, added, “We are proud to partner with itel, a brand that exemplifies accessibility and innovation. By managing the digital mandate for their mobile and smart gadgets portfolio, we aim to design impactful, culturally relevant campaigns that connect with India’s diverse audiences and empower communities.”

Fast digitalization is brushing into the country today, especially in tier 2 and tier 3 cities. Being able to afford an abundance of smartphones and accessories, coupled with increasing internet reach, allows an ever-increasing number of people to gain entry across digital platforms and interact with brands on the web.