Tonic Worldwide Appoints Nishant Gopalia as Senior VP

Tonic Worldwide has hired Nishant Gopalia as Senior Vice President- media and martech. He will be based out of the Mumbai office.

Gopalia is a digital marketing professional with over 18 years of experience in the digital media landscape. He has worked with both agencies and brands. He led the digital media unit at Viacom18 for its sports vertical, handling media campaigns for some of their sports events like the FIFA World Cup, IPL, and BCCI Cricket tournaments. Gopalia has agency experience with GroupM, PHD, and Performics, including sectors such as Entertainment, OTT, FMCG, Banking, and D2C.

Speaking on his role, Nishant Gopalia stated, “I am excited to join the talented team at Tonic Worldwide. The agency is known for its strong association with leading brands, and I am looking forward to driving the media practice alongside exceptional talent and strategic partners. Our goal is to deliver media solutions that not only drive results but also help our clients meet their marketing and business objectives."

Commenting on the appointment, Chetan Asher, founder and CEO, Tonic Worldwide, said, “We have been in the process of taking steps to strengthen our media practice and build a stack of MarTech tools that can enhance value for brands in an increasingly ROI driven world. Gopalia brings in a unique blend of agency-driven expertise and a deep understanding of brand needs, making him the perfect leader to steer our media unit with rigour & vision, to drive breakthrough innovations and growth.”