Veefin Group Invests in White Rivers Media for Growth

Veefin Group has also made an announcement regarding their strategic investment in White Rivers Media. Thus, making it an 11th company acquisition for the group. The integration of WRM functionalities will complement the services of Veefin ecosystem in its functionality expansion on its client base.

White Rivers Media located in Mumbai is a full-service independent digital marketing agency that has a huge team of about 600 and specializes in creative and media solutions, MarTech services, and also marketing transformation. The agency works with clients from different sectors such as BFSI, entertainment, FMGC, real estate, and e-commerce.

Raja Debnath, chairperson, co-founder and CEO, Veefin Group said, "At Veefin Group, we have built a strong ecosystem that empowers businesses with cutting-edge financial technology and digital transformation solutions. Through this strategic investment, we are enhancing our ecosystem with deep MarTech expertise, creative digital marketing solutions, and a proven track record of success. This partnership enables us to offer clients a more integrated approach—combining technology with AI-led, data-driven marketing to drive engagement and business growth. Together, we are unlocking new possibilities for businesses to scale faster and compete smarter in a digital-first world."

Shrenik Gandhi, co-founder and CEO, White Rivers Media, added: "This partnership marks an exciting chapter for WRM as we align with Veefin Group to drive the next wave of digital marketing transformation. By combining creative and media solutions with MarTech innovation and Veefin Group’s technology-driven ecosystem, we can help brands navigate an evolving digital landscape with precision and scale. Together, we are building future-ready marketing solutions that drive measurable impact and accelerate growth in high-potential international markets."

This investment aims at developing artificial intelligence solutions into marketing automation and predictive analytics capabilities along with sophisticated models of engaging the customer, setting a new paradigm for the industry of digital marketing.