Disney+ Hotstar Introduces AI-Powered Video Optimization for Better Viewing

Disney+ Hotstar has introduced AI-driven video optimization technology to enhance its streaming service. This advanced encoding modifies video quality based on user behavior and scene complexity, providing a customized viewing experience.

The new technology promises sharper visuals and reduced data usage. Users can anticipate up to a 25% decrease in download size without compromising quality, making HD content more accessible even with limited bandwidth.

Key Benefits of the New Technology

This smart video encoding adjusts to individual user habits by analyzing the context and complexity of each scene. It achieves an ideal balance between quality and data usage. The patent-pending technology has already been applied to over 700 titles in Disney+ Hotstar’s premium library, setting a new benchmark for streaming quality on the platform by enhancing user experience while ensuring efficiency.

Mukund Acharya, Head of Technology at Disney+ Hotstar, commented on this feature: "Our new patent - pending encoding techniques improve watch time per GB by 12.5%, reflecting our commitment to enhancing streaming for everyone and making entertainment accessible to everyone."

Enhancing the Viewing Experience

This innovation prioritizes the user by examining their consumption patterns, viewing habits, and user journeys. Disney+ Hotstar employs AI-driven models to assess and adjust scene complexity, ensuring a data-efficient and optimized viewing experience. By mobilizing this advanced technology, Disney+ Hotstar delivers superior quality while conserving data, making high-quality content more accessible to users with limited bandwidth. In summary, Disney+ Hotstar's new AI-powered video optimization technology represents a major advancement in streaming services, offering sharper visuals with reduced data usage and setting a new standard for streaming quality on the platform.